You deserve a cookie.
Ellie & Ash was founded on the simple principal that everyone deserves a cookie. Cookies should be soft and delicious. Cookies should be made with real, natural ingredients. Ellie & Ash see food allergies such as Gluten, Dairy, Nuts and Soy not as limitations on ingredients, but as parameters with which to invent delicious new flavor combinations.
It started in 2009 when Elyse Tatreau and Ashley Phippard met while working at a bakery outside of Boston, Massachusetts. In the tight confines of a busy retail kitchen, the two pastry chefs began having lots of fun baking together. What connected them was their passion for cookies. Ashley had recently perfected her recipe for what has become our signature sugar cookies with royal icing while Elyse began applying her artistic hand to the decorating.
Soon they were being asked to help friends and family mark personal milestones with their unique and delicious cookies. Within months word of mouth began to spread across Massachusetts with the rise of social media. Within a few years the two were expanding to local markets and making custom sugar cookies for local sports teams, businesses, and large special events.
As their little business began to flourish, Elyse's personal battle with Crohn's disease became more difficult. Fighting this incurable intestinal disease became like a full time job for Elyse, and reluctantly, she had to step away from the business she shared with her best friend.
Elyse's exit meant Ashley had to step up her decorating game and become the driving force to ensure the company's continued success. Elyse's disease coupled with another family member's celiac disease and lactose intolerance, led Ashley to develop new recipes with dietary restrictions in mind. With support from friends and family, Ashley was able to expand her offering to include dairy-free, gluten-free cookies that actually tasted great.
In August of 2016, after an almost 13 year battle with Crohn’s disease, Elyse passed away, leaving her family and friends far too soon. Elyse lives on through the continued success of Ellie & Ash. To honor Elyse's memory, Ellie & Ash Cookie Crafters continue to support the Crohn’s & Colitis Foundation.
Ellie & Ash can now be found at retailers and markets all over Massachusetts proudly serving the same hand-decorated sugar cookies as well as lots of exciting new cookies.
A sampling of our most recent designs are available on our Instagram page.